Targeted Marketing for Intercultural Trainers
Many trainer profit from their good reputation and fill their courses with regular customers by recommendation. In time of an economical downturn we realize the challenges of a rather reactive sales strategy.
In this course you will learn how to move into a proactive mode by developing your own sustainable sales and marketing tool box. The training will enable you to lead the communication to the market, use multiple channels of communication, attract a heterogeneous mix of customers and increase your customer base. At the end of the training you will have developed a framework to your individual strategy, ready to be set in place.This course focuses on how to create awareness on the market until the first one-to-one conversation.
The course of “Sales for Intercultural Trainer” continues the approach until the closing of the sale.
Contents:
- Which sustainable marketing tools work for me?
- Which channels can I use to increase my access to the market?
- How can I stand out from the market?
- What are my cash cows of today? What are my stars of tomorrow?
- What are my unique selling propositions
- Which marketing strategy suits me best?
- After the training: How can I best implement my strategy?
Format: Contents for this seminar are as follows:
1 day on site training
A one-hour online seminar (Webinar) approx 10 days prior to the on-site seminar. The webinar will introduce fundamentals and theoretical models. This will allow the on-site seminar to concentrate on practical hands-on topics.
Your trainer: Anja Gnädig & Gary Thomas
Number of participants: 6-12
Seminar area: Munich
Date: 11. September 2010
Your investment: Seminar fee € 290 + € 40 conference package plus VAT.
SIETAR Members: You will receive over 10 % discount on the seminar fee.
You pay € 260 + € 40 conference package plus VAT.
IBT/M Alumni: You will receive over 25 % discount on the seminar fee
You pay € 215 + € 40 conference package plus VAT.
