Combining sales competence with intercultural competence for trade fair success.

What can you expect from our training on preparing an Intercultural Trade Fair?

In order to stand out at a trade fair, a good product or attractive stand is simply not enough. With an ever-growing number of international visitors it is essential to be aware of cultural differences at trade fairs. In order to create interest for your product or service among international visitors, you will need to adapt to different communication styles.
In this training course you will learn how to attract international trade fair visitors to your stand and how to adapt your communication style to different cultures.

The focus of the training is:

  • Understanding intercultural value systems and orientation systems.
  • Adaptation of country and culture specific values, language, educational level and psychocultural influences.
  • Effective communication with visitors with different cultural backgrounds
  • How can I draw the attention of international guests?
  • How to establish rapport with international guests
  • How to recognise concern and deal with difficult questions

Get to know us

To gain an impression how we work in our training courses, why not request a free websession for your corporation here?

How do we train?

This training is available as an in-house event for companies.

Our Blended Learning solutions are designed to meet your requirements, preferences and the learning objectives of your participants.

We offer live training either as live face-to-face classroom training or as online training. Whether live face-to-face or live online training, our live training is characterised by a high level of active doing, interaction & learning transfer.

In advance of the training we can provide preparatory learning and exercise sequences in your dedicated virtual classroom on our assist Virtual Campus.

This enables us to optimise the time in the live training for hands-on learning and learning transfer.

The access to online learning content after the live training ensures the long-term sustainability of newly developed competencies.

The learning content on the assist Virtual Campus is specifically designed for mobile learning on your smartphone, tablet or PC.

Choose your training language: We offer our training in English, German, French, Italian or Spanish.

Interested? Please contact us to find out more.