Successful international marketing requires intercultural competence.


What can you expect from our international marketing training?

If you would like to market your products and services internationally, you need intercultural knowledge. With related knowledge of cultural differences, you can increase your global business success.

The focus of the training is:

  • Which sustainable marketing strategies are most useful for your business?
  • Adaptation of country and culture-specific values, language, educational level and psychocultural influences.
  • Successful market entry: what should you take into account?
  • How can you differentiate yourself from your competitors?
  • Important and effective adjustments to international target market.
  • How will you implement your international marketing strategy systematically?

Get to know us

Get to know us with a free taster for your company.

Would you like to gain an impression of how we work in our in-house training? Sure! Book a 1 hour live online freelearning session for you, your company or your team on one of our training topics! 

How do we train?

We offer this Blended Online Live Training (BOLT) as in-house live face-to-face training, or a live online training solution or indeed as hybrid training consisting of participants attending face-to-face and others joining live online.

Your learning process is complemented by selected pre- and post-training asynchronous learning elements in your dedicated virtual classroom

The format, contents and duration of your BOLT learning solution is aligned with you and optimized to meet your needs and your participants’ learning objectives.

You can choose from the following languages for your live online or live face-to-face training: English, German, French, Italian, Spanish and Turkish.

Please contact us for further information.